Greenstar Social Marketing Pakistan Guarantee Limited established in 1991 with affiliation of PSI. GSMP a non-governmental organization works through the private sector and with collaboration of Government of Pakistan, The GSMP portfolio addresses a major partner of the Government of Pakistan across the health spectrum, includes Reproductive Health & Family Planning, Continuing Medical Education and Awareness, Mother & Child Health Care, Safe Water & Nutrition, TB-DOTS, Malaria and Prevention of infection disease.